Performance intelligence
The marketing brief that tells you what to change.
Helm unifies your ad, analytics and commerce data, checks it for quality, then writes a decision brief. What to move, why, and the projected impact. Not another dashboard to log into.
Runs on realistic demo data. No signup to explore.
- Move $80k from Social prospecting to Search. Marginal ROAS 1.7x against 3.5x.
- Tracking gap on paid Jun 5 to 6. Conversions zeroed while spend kept running.
- Kill Lookalike 1% US. Frequency 3.4, CTR down 28% over the week.
The problem
Six dashboards. Still flying blind.
Marketing performance lives in five tools and the story lives nowhere. Teams export, paste and reconcile for hours, then still cannot tell the CFO which channel is profitable this week.
per month spent making decisions teams cannot fully defend
average Google Ads waste measured across B2B SaaS accounts
of iOS purchases now unattributable after ATT
How it works
From raw exports to a decision in one pass.
Connect or upload
Drop your Google Ads, Meta, GA4 and Shopify exports, or explore the demo data. Your files are parsed in your browser and never leave it.
Data quality check
Helm scores your data A to F across completeness, consistency, accuracy and coherence before it draws a single conclusion.
Intelligence brief
A two page decision brief. What to change, why, the projected dollar impact, and a confidence score on every move.
The output
A decision, not a chart.
Dashboards show you numbers. Helm reads them for you and writes the move. Grounded strictly in your computed metrics, so it never invents a figure.
- A causal narrative that explains the why, not just the what.
- Cross-platform reallocation moves ranked by dollar impact.
- Audiences to kill and creatives to refresh before they crater.
- Loss prevention and a memory of every past decision.
ROAS held at 3.0x. One tracking gap and one saturated channel are costing you.
Move $80k from Social prospecting to Search. Social marginal ROAS dropped to 1.7x against Search at 3.5x. Saturation curve hit.
- Critical. Paid conversions zeroed Jun 5 to 6 while spend ran. Fix the tag.
- Kill Lookalike 1% US. Frequency 3.4, CTR down 28%.
What you get
Everything a paid media director would check, automated.
Cross-platform arbitrage
Move budget to the channel with the best marginal ROAS, with dollar estimates per move.
Audience radar
Fatigued audiences to kill and fresh ones to test, before performance craters.
Waste detection
Spend running against zero conversions, broken tags and budget leaks, all flagged.
Decision memory
Every past reallocation tracked against the impact it actually produced.
Anomaly alerts
Anything that moves past your threshold, surfaced the moment it happens.
Data quality agent
A health score on your data so the brief is defendable, not guesswork.
The command center
A dashboard behind every brief.
When you want the detail, it is one click away. KPIs with deltas, channel efficiency, a sortable campaign table and a live alert feed.
See it run in five seconds.
Open the demo on realistic data, or upload your own exports and read your first brief.
Or request access for your own data