Performance overview
Demo dataFive sources, one normalized view. Blended figures use paid media. 4 active alerts.
Blended ROAS↓-3.6%
2.92xTarget 3.0x
Paid spend↑+8.1%
$370.6kGoogle and Meta
Attributed revenue↑+4.2%
$1.1MPlatform attributed
CPA↑+3.9%
$32Ceiling $45
CVR↓-3.4%
2.2%Click to conversion
Spend vs revenue
All paid channels
SpendRevenue
Alerts
4 active
Conversion tracking gapOct 11
Paid channels spent $4,573 on 2026-10-11 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Conversion tracking gapOct 10
Paid channels spent $4,502 on 2026-10-10 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Display ROAS under targetDisplayOct 19
Display ROAS over the last 7 days is 1.74x on $3,047 spend, under the 2.1x channel floor.
Social ROAS under targetSocialOct 19
Social ROAS over the last 7 days is 1.73x on $11,401 spend, under the 2.1x channel floor.
Channel efficiency
Spend share against revenue share exposes the gaps
Social1.67x ROAS
Spend
$120.7k
Revenue
$201.4k
Search3.37x ROAS
Spend
$112.9k
Revenue
$380.6k
Shopping4.54x ROAS
Spend
$83.9k
Revenue
$380.6k
Display1.70x ROAS
Spend
$33.2k
Revenue
$56.3k
Video3.14x ROAS
Spend
$20.0k
Revenue
$62.8k
Commerce and pipeline
Shopify store and HubSpot funnel
Store revenue↑+7.5%
$2.5M
- Orders
- 27,118
- AOV
- $91
- New vs returning
- 59% / 41%
Lead funnel
- Leads
- 4,175
- MQLs
- 1,875 (45%)
- SQLs
- 941 (50%)
- Pipeline
- $3.9M
- Won revenue
- $866.7k
Campaigns
Sortable. ROAS and CPA flagged against targets.
Nonbrand Search Google Ads · Search | $66.7k | 1,303 | $51 | $113.8k | 1.71x |
Meta Prospecting Meta Ads · Social | $60.4k | 762 | $79 | $59.7k | 0.99x |
Shopping Core Catalog Google Ads · Shopping | $57.8k | 2,656 | $22 | $275.9k | 4.78x |
Meta Lookalike Meta Ads · Social | $33.3k | 622 | $54 | $49.5k | 1.49x |
Meta Retargeting Meta Ads · Social | $27.0k | 1,047 | $26 | $92.1k | 3.41x |
Competitor Search Google Ads · Search | $26.2k | 279 | $94 | $23.6k | 0.90x |
Shopping Seasonal Google Ads · Shopping | $26.1k | 958 | $27 | $104.7k | 4.01x |
Brand Search Google Ads · Search | $20.0k | 2,530 | $8 | $243.2k | 12.17x |
Meta Video Views Meta Ads · Video | $20.0k | 851 | $23 | $62.8k | 3.14x |
Display Prospecting Google Ads · Display | $19.9k | 247 | $81 | $19.1k | 0.96x |
Display Remarketing Google Ads · Display | $13.2k | 436 | $30 | $37.2k | 2.82x |