Performance overview
Demo dataFive sources, one normalized view. Blended figures use paid media. 4 active alerts.
Blended ROAS↓-3.3%
2.93xTarget 3.0x
Paid spend↓-7.2%
$335.1kGoogle and Meta
Attributed revenue↓-10.3%
$981.3kPlatform attributed
CPA↑+3.7%
$32Ceiling $45
CVR↓-3.7%
2.2%Click to conversion
Spend vs revenue
All paid channels
SpendRevenue
Alerts
4 active
Conversion tracking gapAug 25
Paid channels spent $4,049 on 2026-08-25 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Conversion tracking gapAug 24
Paid channels spent $3,994 on 2026-08-24 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Display ROAS under targetDisplaySep 2
Display ROAS over the last 7 days is 1.74x on $2,554 spend, under the 2.1x channel floor.
Social ROAS under targetSocialSep 2
Social ROAS over the last 7 days is 1.75x on $9,530 spend, under the 2.1x channel floor.
Channel efficiency
Spend share against revenue share exposes the gaps
Social1.69x ROAS
Spend
$109.0k
Revenue
$184.0k
Search3.37x ROAS
Spend
$102.3k
Revenue
$344.8k
Shopping4.54x ROAS
Spend
$75.8k
Revenue
$344.3k
Display1.70x ROAS
Spend
$30.0k
Revenue
$51.0k
Video3.16x ROAS
Spend
$18.1k
Revenue
$57.1k
Commerce and pipeline
Shopify store and HubSpot funnel
Store revenue↓-8.2%
$2.2M
- Orders
- 24,433
- AOV
- $92
- New vs returning
- 59% / 41%
Lead funnel
- Leads
- 3,773
- MQLs
- 1,697 (45%)
- SQLs
- 847 (50%)
- Pipeline
- $3.6M
- Won revenue
- $785.1k
Campaigns
Sortable. ROAS and CPA flagged against targets.
Nonbrand Search Google Ads · Search | $60.5k | 1,177 | $51 | $103.3k | 1.71x |
Meta Prospecting Meta Ads · Social | $54.5k | 695 | $78 | $54.7k | 1.00x |
Shopping Core Catalog Google Ads · Shopping | $52.2k | 2,399 | $22 | $249.8k | 4.78x |
Meta Lookalike Meta Ads · Social | $30.2k | 563 | $54 | $45.2k | 1.50x |
Meta Retargeting Meta Ads · Social | $24.4k | 957 | $26 | $84.1k | 3.44x |
Competitor Search Google Ads · Search | $23.7k | 255 | $93 | $21.3k | 0.90x |
Shopping Seasonal Google Ads · Shopping | $23.6k | 865 | $27 | $94.6k | 4.01x |
Brand Search Google Ads · Search | $18.1k | 2,284 | $8 | $220.2k | 12.19x |
Meta Video Views Meta Ads · Video | $18.1k | 770 | $23 | $57.1k | 3.16x |
Display Prospecting Google Ads · Display | $18.0k | 218 | $83 | $17.3k | 0.96x |
Display Remarketing Google Ads · Display | $12.0k | 397 | $30 | $33.7k | 2.82x |