Performance Intelligence BriefRules engine
- Blended ROAS 3.07x (+43.5% versus the prior period) on $28.7k of paid spend.
- Display is underperforming. Move $500 to Shopping.
- Critical. Conversion tracking gap.
Over the last 7 days, paid media drove $88.2k in attributed revenue on $28.7k of spend, a blended 3.07x return. Shopping is the strongest channel at 4.77x. Display is dragging the blend at 1.74x, under the 3.00x target. CPA sits at $30 against a $45 ceiling. One issue needs attention this week. Paid channels spent $4,049 on 2026-08-25 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Display Shopping
High confidenceDisplay marginal ROAS is 1.74x against Shopping at 4.77x. Shift budget to the more efficient channel.
Move $500+$1.5k revenue over 30 days
Conversion tracking gap
Paid channels spent $4,049 on 2026-08-25 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Conversion tracking gap
Paid channels spent $3,994 on 2026-08-24 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Display ROAS under target
Display ROAS over the last 7 days is 1.74x on $2,554 spend, under the 2.1x channel floor.
Social ROAS under target
Social ROAS over the last 7 days is 1.75x on $9,530 spend, under the 2.1x channel floor.
- Review Nonbrand Search. ROAS 1.77x on $4.8k spend at $49 CPA.
- Review Meta Prospecting. ROAS 1.07x on $4.7k spend at $76 CPA.
- Review Meta Lookalike. ROAS 1.61x on $2.7k spend at $52 CPA.
Projected impact
+$1.5k revenue over 30 days
Do this week
- Move $500 from Display to Shopping by Wednesday.
- Fix conversion tracking gap before it compounds.
- Fix conversion tracking gap before it compounds.
- Review Nonbrand Search. ROAS 1.77x on $4.8k spend at $49 CPA.