Performance Intelligence BriefRules engine
- Blended ROAS 3.06x (+38.5% versus the prior period) on $34.2k of paid spend.
- Social is underperforming. Move $3.0k to Shopping.
- Critical. Conversion tracking gap.
Over the last 7 days, paid media drove $104.7k in attributed revenue on $34.2k of spend, a blended 3.06x return. Shopping is the strongest channel at 4.75x. Social is dragging the blend at 1.73x, under the 3.00x target. CPA sits at $30 against a $45 ceiling. One issue needs attention this week. Paid channels spent $4,573 on 2026-10-11 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Social Shopping
High confidenceSocial marginal ROAS is 1.73x against Shopping at 4.75x. Shift budget to the more efficient channel.
Move $3.0k+$9.1k revenue over 30 days
Conversion tracking gap
Paid channels spent $4,573 on 2026-10-11 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Conversion tracking gap
Paid channels spent $4,502 on 2026-10-10 with 0 tracked conversions. This looks like a broken conversion tag, not a demand drop.
Display ROAS under target
Display ROAS over the last 7 days is 1.74x on $3,047 spend, under the 2.1x channel floor.
Social ROAS under target
Social ROAS over the last 7 days is 1.73x on $11,401 spend, under the 2.1x channel floor.
- Review Nonbrand Search. ROAS 1.77x on $5.7k spend at $50 CPA.
- Review Meta Prospecting. ROAS 1.05x on $5.6k spend at $76 CPA.
- Review Meta Lookalike. ROAS 1.59x on $3.2k spend at $51 CPA.
Projected impact
+$9.1k revenue over 30 days
Do this week
- Move $3.0k from Social to Shopping by Wednesday.
- Fix conversion tracking gap before it compounds.
- Fix conversion tracking gap before it compounds.
- Review Nonbrand Search. ROAS 1.77x on $5.7k spend at $50 CPA.